Guideline is originally a Norwegian fly-fishing brand. We have been designing and developing our own fly-fishing equipment since 1991. The official establishment of our brand took place in 1993, marking a significant milestone in their evolution. From the first Guideline fly rods and their ground-breaking shooting heads introduced under the name Power Taper™, the product range has grown to include almost everything a modern fly angler desire.

As of today, we proudly stand as one of Europe's notable fly tackle brands, serving a vast network of over 400 dealers spanning 35 countries worldwide. At the core of our philosophy is the "Clean All the Way" mission, which permeates our entire business model and product development.

Together with a constant search for eco-friendly materials and innovative product techniques, we take great pride in designing and developing all our tackle in-house from idea to prototype, testing and final production.